A Future-Ready Brazilian Textile Ecosystem with Digital Product Passports

At Regen Studio, we are committed to pushing the boundaries of sustainability and transparency in global supply chains. With the European Union’s new Digital Product Passport (DPP) regulation coming into force in 2027, brands operating in the EU will need to publish a DPP for any textile products entering the European market. This shift from brand sustainability to product-specific sustainability brings both challenges and opportunities.

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What is a Digital Product Passport (DPP)?

A DPP is a digital interface linked to a product, where crucial data about the product can be viewed, interacted with, certified or added. It provides insight into the sustainability and circularity of the product and its components, and can create complete new business models and it will be a tool for transparency, tracking, and regulatory compliance that will reshape how we understand textiles. Read more about DPPs in our previous blog.

Why is this relevant for textiles?

As part of the European Union's Green Deal, the EU strategy on Circular Textiles and the Eco-design for Sustainable Products Regulation (ESPR), textiles have been placed at the forefront of products for which DPPs will be designed. After the DPP system standard is published at the end of 2025, a delegated act on textiles is expected in 2026, mandating DPPs for textiles. However, new regulatory demands going into effect in 2025 through the revised Waste Directive, make sure that companies also have to navigate the extended producer responsibility (EPR), which ensures that they are responsible for the cost of the end-of-life management of their products, which favors the use of a DPP as well.

Why Brazil?

Brazil is uniquely positioned to embrace this transformation, first and foremost because of it's enormous production capacity for sustainable and circular textiles. Local bio-based source materials such as green cotton, hemp, and bio-based solutions provide a fertile ground for innovative textiles. Furthermore, Brazil has a strong innovation ecosystem surrounding the textile industry, and hosts a yearly Brazil Eco Fashion Week. With the eventual adoption of the Mercosur trade agreement, conditions for the trade of textiles will improve further. Therefore, Brazil is set to become a leader in sustainable and circular textiles.

Introducing Regen Textiles - A Brazilian Textile DPP Experiment

At Regen Studio, we dream about helping the Brazilian ecosystem for textiles become DPP-ready. That is why we are proposing an experiment surrounding DPPs in Brazil.

Our proposed project is not just about producing sustainable textiles but about building an entire ecosystem that integrates DPP into its core infrastructure. By simulating both producer, branding, and DPP system building under one roof, we can better understand the needs of the industry and create a system that serves all stakeholders.

The Core Products

1. DPP-ready White Label Shirts: These shirts will be made from sustainable, biodegradable, and recyclable materials. With a transparent supply chain and validated data, we can built the DPPs surrounding the product, focusing on the sourcing of materials in Brazil itself. We are currently eye-balling textiles made from banana.

2. A DPP ready brand: To fully understand the requirements for the DPP system, especially in the context of international brands, we are setting up an experimental DPP-ready brand. By focusing on storytelling and sustainability, this brand will connect consumers with the source of the product, creating a unique value-driven experience that might unlock new business value.

3. A DPP System for Brazilian Textiles: Finally, after all our lessons with the product and the brand, we develop an operational system for textile DPPs in Brazil, complete with technical interoperability standards, open-source building blocks, and licensing options. Right in time for the regulations kick in.

Phase-by-Phase Approach

We are designing a phased approach to building this ecosystem:

1. Phase 1 (2024): Form the ecosystem

2. Phase 2 (2025): Launch a circular, DPP-ready white-label product.

3. Phase 3 (2026): Build a DPP-ready international brand from the bottom up

4. Phase 4 (2027): Develop a Brazilian textile DPP system.

   
   

Throughout these phases, we will create a legal structure, determine partners, co-design the DPP system with our partners, and validate compliance with regulations.

Join Us in Shaping the Future

As we move forward, we invite partners, brands, and innovators to join us in creating a truly sustainable and transparent Brazilian textile ecosystem with Digital Product Passports. We have the opportunity to leapfrog traditional sustainability hurdles and build a future where every product tells its story—from its raw materials to its end-of-life.

Send us an e-mail through info@regenstudio.world

Stay tuned for more updates on our progress and how you can get involved. Together, we can redefine sustainability for the textile industry.